Princess Passengers Cruise to a Digital Experience baselinemag.com

Nice overview of our project.  I'll always put quotes of myself:

"There has always been a need to deliver value to passengers, and this is a way to further enhance the experience," Craddock says.

And my co project leads, Hillary:

The Drupal development platform was a key to building the system, says co-project lead Hillary Neaf. The company began using the open-source framework in 2007 to develop its corporate Internet framework. "It provides a high level of flexibility and the level of security we required," she explains. "We have also benefited from the community support, and have used a lot of the Drupal forum and group input to develop the initiative."

And Subbu

"Princess@Sea delivers digital transformation in a disconnected environment," says co-project lead Subbu Hariharan. "It's an exciting and challenging proposition."

Connected cruisers travelweekly.com

This was the specific reason we went to a web app rather than a native app, speed to market. e can update and deploy

One of the few lines to make its app available fleet wide is Princess Cruises, in part because Princess@Sea is a website accessible through a browser rather than a downloadable program. That approach made it easier to implement, and it is accessible on laptops, at terminals in the ship's Internet cafe and for devices other than mobile phones and tablets.

There are other considerations when working with an environment like a cruise ship as well, particularly that we can deploy to the ships multiple times per week to add features and fix bugs.  On a ship with limited internet bandwidth, we just couldn't ask our passengers to download a new app every time we wanted to add something or fix something.

Princess Cruises brings digital transformation to the seas information-age.com

Good overview of the platform that my team has built at Princess to drive our guest experience.

With a complex system for migrating data to and from ships causing new challenges every day, Princess Cruises sought support from digital experience firm Acquia to ensure the process of using Drupal to build its onboard digital platform went smoothly.

The open-source content management platform was chosen for its flexibility and ability to create customised content. Nine months later, the [Princess@Sea](http://www.princess.com/learn/onboard/activities/princess-at-sea/) app was fully developed and accessible on any device, from mobile phones to desktop computers.

Princess@Sea Now Covers the Entire Fleet travelpulse.com

More quoting myself:

With other cruise lines, ones even within the Carnival Corporation family, offering mobile apps specifically for iOS and Android devices, it may at first seem peculiar that the Princess equivalent is not a native app, but Craddock explains, “I think one of the big differentiators for us, in thinking about that mobile experience, was that we really wanted to provide this foundation for the guest experience first and then look at the platform as something we then can use to expand how we do our offerings onboard.” That means it is also accessible from traditional internet cafe terminals, laptops and tablets and can be inexpensively updated more frequently.

Mobile App is Smooth Sailing for Princess Cruises chiefmarketer.com

Some notes from a talk I gave recently at Acquia Engage 2015. Short talk, but a great group.

The Princess@Sea app first launched on one ship in 2013, the Royal Princess, and will be available on all 17 ships in the Princess fleet by the end of the year, said Nate Craddock, project lead and architect for Princess@Sea product team, speaking at Acquia Engage in Boston last week.

Princess Cruises Releasing Free Messaging App cruisefever.net

Another benefit of having a web based platform - no need to download an app and not limited to a small selection of platforms.

Guest who do not download the app will still be able to send messages to other passengers using Princess@Sea, the award winning app that debuted on the Royal Princess.  Princess@Sea allows guests to view the day’s events and activities, their stateroom account, restaurant menus, and other information about their cruise from any smartphone, tablet, or computer.